Friday, April 5, 2013

Food Styling, a Challenge Always

As Food Stylists we are never bored, always challenged and learning.  One day I am doing micro surgery on enrobed nutritional bars for packaging or like yesterday a commercial for local Orange County Fair with a llama named Sissy.    Fun making lots of beautiful corn dogs and sculpting blue cotton candy (a new skill!) into a ladies 60's bouffant eatable wig in the parking lot with wind and moisture in the air!   p.s. Sissy was sweet and didn't eat my food, only the actors ate!  Next week it's off to San Francisco to accept Best Food Stylist and The Julia Child Legacy IACP Awards, a dinner at Rivoli with food writer friend, Carole Saville in Berkeley, then Manresa Restaurant with Chef David Kinch (Los Gatos) ---Very Excited and getting the blue cotton candy out of my hair!!

Saturday, March 23, 2013

Julia Child Legacy Award Recipient (IACP)

I am so honored to accept The  IACP Julia Child Legacy Award (paying tribute to Julia's 100th birthday last year).    This one-time IACP writing, food styling, and photography contest was to honor and celebrate Julia's contribution to the culinary landscape.    Award to be accepted in San Francisco early April.  Here's the criteria for the photo below:
Food Styling & Photography Award
Show an image that illustrates something about the work and passion of Julia Child.
The image could be of a finished dish from one of her recipes, a French meal in progress, ingredients or tools she favored in her work, the experience of cooking from her books and so on. 
 The criteria will include but not be limited to: originality of concept composition, technical strength, and depth of emotion or scene conveyed to the viewer.
( I choose to go back to the 1960's centered around her famous cookbook "Mastering the Art of French Cuisine" 1961. )

Caption:    My tribute to Julia Child circa1960's.  Her French culinary training, vintage book titles, inspired my culinary career.  Photo taken with Canon S-95 (10mg) camera,  tripod, and natural light.   Photographed and styled by myself in my vintage 1960's home kitchen.  All props and books owned by me, including my 1975 Le Cordon Bleu, Paris Grande Diplome,  1937 Chrome Waring Blender and French brass & painted iron balance scale circa 1900.  Quiche is my own recipe.   
The Julia Child Legacy Award Winning Photo
Photographed and Styled by Alice M. Hart

IACP Award of Excellence, Food Stylist of the Year

After 35+ years of Food Styling creativity, frustration and achievement I have been awarded the International Association of Culinary Professionals 2013 Award of Excellence, Food Stylist of the Year Award.   Will be accepting the award in San Francisco early April. 

Friday, January 25, 2013

Robbie Burn's Birthday Event

Visited Glendale's famous Tam O' Shanter restaurant to experience their 2-day Robbie Burns (Scotland's Famous Poet) birthday celebration.  I wanted to say "thank you" to my dear chef, Ivan Harrison, who took me under his wing when we worked together in 1977 at Lawry's Foods.  He's been retired for 13 years however The Tam requests his artistry in making The Haggis for this annual celebration.  I was honored to meet Dr. McCloud who "addressed the Haggis" with Scottish flare, piper, whiskey and song.  I will definitely go back next year!  

Dr. McCloud, Alice, Chef Ivan Harrison, cute laddie, Piper Cindi & singer

Dr. McCloud attacks The Haggis

Wednesday, December 12, 2012

New NatureMade VitaMelts

New VitaMelts Dietary Supplements from Nature Made.   Labels styled by myself.  Photography by Ryan Beck.   Found in most drugstores, Walmart, Target, Walgreens, nationwide.

Sunday, October 7, 2012

Food Advertising

Food advertising uses photography (still or moving) for the sole purpose of selling a finished food product, an ingredient, a savory or dessert mix, a cookbook, recipe booklet/card, cooking tool, catalogue, restaurant menu, or food event.  A sales strategy is formulated by the business owner, brand marketing, graphic designer and or advertising agency to determine the photograph's positioning or use.   A team consisting of a professional product photographer, experienced food stylist and prop stylist are hired to execute each photo to the precise measurements, ingredients, client's dictates/whims  and appetite appeal to satisfy the truthful representation of the item being sold.

Here is an example of food advertising /packaging. The photo below, taken by product photographer, Ryan Beck,  styled by myself of Wild Tuna Bake for Organic Bistro.    The tuna, noodles, peas, etc are exactly the weight and recipe of what the consumer will find in this frozen entree.   No "faking" or "artistic enhancing".   The second shot is the completed package thanks to the talents of the graphic designer.

Wild Tuna Bake
Finished Package of Organic Bistro Wild Tuna Bake.

Wednesday, September 5, 2012

Gorge, New Sunset Strip Hang Out

Lychee Raspberry St. Honore