Wednesday, December 12, 2012

New NatureMade VitaMelts

New VitaMelts Dietary Supplements from Nature Made.   Labels styled by myself.  Photography by Ryan Beck.   Found in most drugstores, Walmart, Target, Walgreens, nationwide.

Sunday, October 7, 2012

Food Advertising

Food advertising uses photography (still or moving) for the sole purpose of selling a finished food product, an ingredient, a savory or dessert mix, a cookbook, recipe booklet/card, cooking tool, catalogue, restaurant menu, or food event.  A sales strategy is formulated by the business owner, brand marketing, graphic designer and or advertising agency to determine the photograph's positioning or use.   A team consisting of a professional product photographer, experienced food stylist and prop stylist are hired to execute each photo to the precise measurements, ingredients, client's dictates/whims  and appetite appeal to satisfy the truthful representation of the item being sold.

Here is an example of food advertising /packaging. The photo below, taken by product photographer, Ryan Beck,  styled by myself of Wild Tuna Bake for Organic Bistro.    The tuna, noodles, peas, etc are exactly the weight and recipe of what the consumer will find in this frozen entree.   No "faking" or "artistic enhancing".   The second shot is the completed package thanks to the talents of the graphic designer.

Wild Tuna Bake
Finished Package of Organic Bistro Wild Tuna Bake.

Wednesday, September 5, 2012

Gorge, New Sunset Strip Hang Out

Lychee Raspberry St. Honore

Monday, July 16, 2012

New NatureMade Gummies Vitamin Labels

Check out the new NatureMade Adult Gummies packaging that I styled with food photographer, Ryan Beck.    The shots of fruit corresponding to the taste are called Flavor Cues.   Excellent product.

Tuesday, April 24, 2012

Joel Robuchon's Best of the Best signing

 Attended a fantastic book signing at Skylofts MGM Grand for JR's new "Best of Robuchon" book.   A step by step photo recipe volume of Chef Robuchon's top 10 dishes.  Included are great everyday tips and suggestions for any level cook.
Me, Jeanette Seng, Chef Eric Bouchenoire, Rose Seng
Ariccia Market owners, Bobby & Stephanie

Chefs Kamel Guichida, Francois Benoit, Philippe Braun