New NatureMade VitaMelts

New VitaMelts Dietary Supplements from Nature Made.   Labels styled by myself.  Photography by Ryan Beck.   Found in most drugstores, Walmart, Target, Walgreens, nationwide.

Food Advertising

Food advertising uses photography (still or moving) for the sole purpose of selling a finished food product, an ingredient, a savory or dessert mix, a cookbook, recipe booklet/card, cooking tool, catalogue, restaurant menu, or food event.  A sales strategy is formulated by the business owner, brand marketing, graphic designer and or advertising agency to determine the photograph's positioning or use.   A team consisting of a professional product photographer, experienced food stylist and prop stylist are hired to execute each photo to the precise measurements, ingredients, client's dictates/whims  and appetite appeal to satisfy the truthful representation of the item being sold.

Here is an example of food advertising /packaging. The photo below, taken by product photographer, Ryan Beck,  styled by myself of Wild Tuna Bake for Organic Bistro.    The tuna, noodles, peas, etc are exactly the weight and recipe of what the consumer will find in this frozen entree.   No "faking" or "artistic enhancing".   The second shot is the completed package thanks to the talents of the graphic designer.

Wild Tuna Bake

Finished Package of Organic Bistro Wild Tuna Bake.

Gorge, New Sunset Strip Hang Out

Spent a delightful evening at Gorge, a Charcuterie and Wine Bar at 8917 Sunset Blvd. W. Hollywood (gorgela.com, 310.657.MEAT. Great ambiance, tastefully created plates by passionate Chef Elia Aboumrad (Ecole Lenotre and Joel Robuchon Paris/ Las Vegas alum).

Finally a chef that speaks my culinary language! She get's it and so does her French style terrines, tartines, salads, homemade sausages and fromage. Husband Darius, Master Sommelier is charming, knowledgable and excited to pair wines. Five flavors of French pastry classic St. Honore dessert are fantastic created by pastry chef, Uyen Nguyen. This talented trio is on the right track to a successful future.   Will definitely return.

Lychee Raspberry St. Honore

New NatureMade Gummies Vitamin Labels

Check out the new NatureMade Adult Gummies packaging that I styled with food photographer, Ryan Beck.    The shots of fruit corresponding to the taste are called Flavor Cues.   Excellent product.

Joel Robuchon's Best of the Best signing

 Attended a fantastic book signing at Skylofts MGM Grand for JR's new "Best of Robuchon" book.   A step by step photo recipe volume of Chef Robuchon's top 10 dishes.  Included are great everyday tips and suggestions for any level cook.

Me, Jeanette Seng, Chef Eric Bouchenoire, Rose Seng

Ariccia Market owners, Bobby & Stephanie

Chefs Kamel Guichida, Francois Benoit, Philippe Braun

Rose Hills 2011 International Rose Trials

What a wonderful time we all had at the 10th International Rose Hills Trials in Whittier, CA.   I was honored with an official badge and title of "International Rose Judge" representing the USA by W.F.R.S. Judge's Chair, Ed Griffith of The World Federation of Rose Societies.

Here are the award winning results of this year's Rose Trials.

Chef Joel Robuchon's Le Grand Livre de Cuisine

A memoir, an epic cookbook with documentary DVD from "The Chef of the Century",  Joel Robuchon, definitely an incredible volume of one man's culinary passion.    I was invited to a special luncheon at Restaurant Joel Robuchon, Las Vegas and to my surprise I received this incredible gift.   The inscription translates "To my dear Alice, for her passion to fine cuisine for whom it is not just in the eyes".    Shocked and almost in tears, I graciously accepted.

This padded-cover book comes in slip jacket box, text in French, recipes in metric, 504 pages, gorgeous photos, published by chef and colleague Alain Ducasse.  Price tag 250 Euros/ $325 US.  Sold at his Las Vegas Restaurants (Joel Robuchon and L'Atelier de Joel Robuchon @MGM Grand Hotel).   If you don't read or understand French, culinary terms, metric measuring, mis en place, or classic French  cooking techniques you could just be looking at the pictures and drooling in your wine!   

A bonus DVD (in French) is a lovely documentary revealing JR's journey from young man of modest means dreaming a success story not most of us could comprehend.   The son of a Poitiers brick-layer, young Joel was first called to serve in the priesthood.  However fate directed him to help out in the nun's  kitchen.   He was hooked for another calling.   His journey from cook to chef de cuisine to Jamin Restaurant chef- owner proves his earned success and world recognition.   I love this book.   I love the story, I love the man, I love his integrity, creative passion and overwhelming generosity to share his love of food with the entire world.   Oh yes, the recipes are very detailed and work as written.

I predict this elegant culinary tome will be a cherished, collectible treasure in anyone's culinary library. 

Chef Joel Robuchon and Alice

This brings me to an earlier and more practical work by Chef Robuchon which is.........

The Complete Robuchon (in English, U.S. measurements) is affordable, understandable, doable and delicious!    A U.S rollout in Las Vegas, October 2009 to a first class party with panache, French pomp and circumstance fit for royalty!    I received an early review copy, read it cover to cover, tested recipes and am surprised how good it is coming from a French chef (so much information can be lost in translation).   I highly reccommend this book to anyone with some basic food knowledge and a passion to learn from Chef Joel Robuchon.   700 pages, no photos, $35.

Chef Joel, Alice, Bobby & Stephanie at book soiree